With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly. On July 12, I moderated a webinar...
Long before AI-generated content, accuracy mattered. And it remains essential, especially when you create content to build trust with your audience. Whether you’re editing AI-created content, writing original articles,...
Instagram is the third most popular social channel, with 500 million daily active users and one billion monthly active users. That’s a lot of targeted audience to tap into;...
How are you managing leads in your business? Are you spending hundreds of hours working through each one manually? Are you having to guess which leads are more likely...
In a significant move towards ensuring the safe and responsible development of frontier AI models, four major tech companies – OpenAI, Google, Microsoft, and Anthropic – announced the formation...
Meta recently held its Q2 earnings call, revealing critical insights into the company’s performance, social platform engagement, and future plans. The company’s focus on artificial intelligence (AI) developments and...
Alphabet, the parent company of Google, had strong financial results in the second quarter of 2023. This was driven by progress in artificial intelligence (AI) and improvements to Google...
I have an abnormal nostalgia for a phenomenon from my grad school days known as “Thirsty Thursday.” The combination of evening classes on Thursdays and no classes on Fridays...
Do you like it when people put you in a neat little box? Does anyone? Yet that’s what the marketing funnel model does. Sure, it illustrates a theoretical and...
This is the third iteration of my YouTube Top Viral Videos of All Time list. The first one included the top 25 YouTube videos that had “gone viral” up...